Utilizing Thanx Media’s Endeca On-Demand service, RealTruck.com has turned on a best-of-breed Customer Experience to provide more relevant content and to drive additional revenue.

Utilizing Thanx Media’s Endeca On-Demand service, RealTruck.com has turned on a best-of-breed Customer Experience to provide more relevant content and to drive additional revenue. Glen Ellyn, IL – Thanx Media, a leading e-commerce solutions company, recently deployed its Endeca On-Demand service to help client RealTruck.com improve the user experience of their Web site. As a leading retailer of after-market truck and vehicle accessories, RealTruck was looking to revitalize its e-commerce platform to allow for improved searching, navigating and merchandising capabilities, and found this in Thanx Media’s best-of-breed technologies. Using the Endeca On-Demand solution, Thanx Media was able to integrate with RealTruck’s existing e-commerce software, thus eliminating the need for a total site redesign. “What we saw in the Thanx Media solution was the ability to simplify the search break down by make, model, and year, allowing us to return more relevant content, which we feel will ultimately lead to increased conversion rates and greater average order values,” according to Jeff Vanlaningham, VP of Operations at RealTruck.com. “The implementation went very smoothly and the Thanx Media team worked hand-in-hand with our team until the site went live,” Jeff added. To provide clients with full control over their customers’ experience, Thanx Media offers the Endeca On-Demand Web API to extend the reach of the Endeca On-Demand solution. This full-featured Web API provides Endeca On-Demand integration with virtually all eCommerce platforms. Paul Matker, Thanx Media CEO, explained that customers prefer Endeca On-Demand becasue they can do more with it.
“Endeca On-Demand is not a limited, cookie-cutter solution like most other on-demand applications. By providing hosting options for our customers, we can give them exactly what they want,” continued Matker. “Whether they need improved site search in a week or a completely new customer experience in a month, we will work with our clients to continually improve their sites.” About RealTruck.com RealTruck.com was founded in Spokane, WA in 1998, but has operated out of Jamestown, ND since 2000. As an early entrant to the e-commerce business model, RealTruck has found themselves on the cutting edge of the industry, even receiving the 2006 Innovation Award from the Information Technology Counsil of North Dakota. The award reflects the company’s ongoing dedication to improving online customer experience. To learn more, visit: www.realtruck.com. About Thanx Media Thanx Media is an enterprise solutions company that provides integrated solutions for online retailers and online media companies. Founded in 2005 by sales and technology pioneers, Thanx Media offers market-leading solutions that extend the capabilities of e-commerce systems. With the Deliver Commerce Framework, identifying business pains and recommending the appropriate solutions continue to fuel Thanx Media’s growth. These solutions improve conversion rates, increase revenue per order and boost customer retention. We deliver the unexpected with best-of-breed products, industry best practices and our focused attention to our clients’ business needs. Learn more at: www.thanxmedia.

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